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Votion

  • Votion

  • Wellness / Fitness

  • Visual Identity

    Brand Strategy

Votion is a training studio in Mexico built around the Lagree method, a discipline that combines strength, endurance, and low-impact movement to deliver both internal and physical results. The project began with the ambition of becoming a reference for the discipline in Mexico—not just another studio in an increasingly saturated fitness landscape.

Our work began by understanding who the brand speaks to. Votion isn’t for beginners or people looking for quick results; it’s for women who make training part of their lifestyle rather than a chore, and who enjoy sharing that journey with others. With this person at the center, we built the entire brand system around her mindset and lifestyle.

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Visually, Votion takes a different approach to conventional fitness codes, using deep, electric, and vibrant colors instead of whites, blacks, and neutral tones. The logo follows the same logic, with lowercase lettering that evokes the movements and classic postures of the discipline. Photography completes the visual language through grainy textures and color overlays, creating a distinctly editorial aesthetic.

The result is a visual identity system designed to grow with the brand and work seamlessly across social media, stationery, signage, and billboards, maintaining consistency across every communication channel. Votion offers a sense of belonging to a community that sees movement as something to be enjoyed.

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