Healtastic

To develop a strategy to create both naming and visual identity that reflects the professionalism and healthy but friendly life-style of the brand.

The logo and isotype were created from a serif typeface, and the "h" isotype is the result of the abstraction of a butterfly. The color palette and the rest of the elements are vibrant and reflect the young spirit of the brand. The name comes from the union of the words "Health" and "Fantastic".